Recent and future changes in the business are driven by the consumer, says IPG CEO Michael Roth. "It's all about content and the relationship … Read the whole story
Even with suggestions that the ad market has slowed, Discovery CFO Andy Warren said business is "still robust" and "the market is strong" at … Read the whole story
According to the U.S. Department of Labor's Bureau of Labor Statistics, total employment in the newspaper publishing industry has plunged from 414,000 in 2001 … Read the whole story
After leading ad sales at NBCUniversal's cable networks since late last year, the company has expanded Linda Yaccarino's duties to include the broadcast arena, … Read the whole story
Viacom CEO Philippe Dauman says many of its program deals with subscription video-on-demand services like Netflix and Amazon Plus have been "additive" to the … Read the whole story
Young-skewing Fox Broadcasting wants to make sure it's following -- and valuing -- social media interaction with its TV shows. To that end, it … Read the whole story
Omnicom's business in China is comprised predominantly of multinational marketers, and local companies go elsewhere for advertising and marketing services. The reason, says the … Read the whole story
The 21st-century confluence of digital scale and 24/7 news provides the perfect cover for the perfect plan: The greatest transfers of additional wealth to … Read the whole story
Much of the recent press surrounding tablets has focused on the use of the device as a companion screen while viewing TV. But the … Read the whole story