MediaDailyNews
Tuesday, December 4, 2012
  • WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google

    WPP CEO Martin Sorrell told UBS conference attendees that WPP "could have another record year this year" with revenue growth of 5% and pre-tax … Read the whole story

  • IPG's Roth Deems Business OK, PR Shops Remain 'Solid'

    Michael Roth, Interpublic Group CEO, says the tone of business "right now is okay. There is no indication that we're falling off a cliff." … Read the whole story

  • News Corp. Splits Into 2 Companies: News, Fox

    Looking to clearly separate its slower-moving print business with its faster-moving media and entertainment, News Corp. will separate into two publicly traded companies: News … Read the whole story

  • 'NYT' Offers Another Round Of Buyouts

    "New York Times" executive editor Jill Abramson said she was hoping to find 30 newsroom managers (who don't belong to a union) to accept … Read the whole story

  • Man Hunt: Telefutura Is Transformed Into UniMas

    Another young-skewing Spanish-language network is getting a new name, as well as shifting its target audience: Univision's TeleFutura will become UniMas. The network intends … Read the whole story

  • OneSpot Helps Promote Branded Content

    OneSpot is launching a new service that uses native advertising to drive traffic to branded content in various formats, including blogs, white papers, YouTube … Read the whole story

  • Rentrak Pursues MRC Audit

    Rentrak, which relies heavily on set-top-box data for TV measurement services, said it is moving forward with efforts to gain accreditation for them by … Read the whole story

  • Study: Tablet Subscriptions A Tough Sell

    News Corp.'s planned shutdown of 'The Daily' underscores the challenge of selling mobile news subscriptions for even the most ambitious and well-funded ventures. In … Read the whole story