by Wayne Friedman
Heavy Olympic and political advertising in the third quarter contributed to substantial growth. But overall, 2012 growth is still pegged at only a slight … Read the whole story
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by The Editor
Omnicom media shops have dominated the finalists in MEDIA magazine's 2012 Creative Media Awards. PHD made the finals in five categories, while OMD made … Read the whole story
by Wayne Friedman
In a rerun of sorts, all television viewing continues to remain at high levels. But a key contributor to previous overall longtime TV gains, … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The best use of design comes when it is integral to the entire business process - when it is recognized as an ongoing thought … Read the whole story
by Steve McClellan
WPP shareholders voted overwhelmingly Tuesday in favor of a plan to move the advertising and marketing services holding company's headquarters back to the UK … Read the whole story
by Erik Sass
With more than 5% of American homeowners behind on their mortgage payments, the U.S. government is trying to bring relief to struggling homeowners with … Read the whole story
by Mark Walsh
Mobile ad network Jumptap and WPP's 24/7 Media have teamed up to provide a service that lets advertisers reach audiences across the desktop and … Read the whole story
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by Joe Mandese
Marketing and media research giant Nielsen is hedging its bets and backing a new venture capital firm focusing on marketing technology start-ups. Terms were … Read the whole story
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by Steve McClellan
Just in time for the holiday season shop-a-thon, Havas Media has launched a new YouTube video on social shopping. The video features executives from … Read the whole story
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by Joe Mandese
Nielsen, the publicly traded media and marketing research giant whose shares are still controlled largely by big private equity firms, this morning shook up … Read the whole story