Not only was 2012 a "tepid" year growth-wise for the major advertising holding companies, it also became progressively worse with each succeeding quarter. However, … Read the whole story
CBS CEO Leslie Moonves said Monday that a currency switch in the national TV market is "coming right around the corner," referring to a … Read the whole story
Jeff Bewkes, CEO of Time Warner, does not favor the Netflix streaming model, such as "House of Cards." He prefers the water cooler effect, … Read the whole story
Media General has launched a new marketing and advertising service called Advanced Digital Solutions, the media company announced Monday, allowing advertising clients to target … Read the whole story
Deutsch NY has elevated Anush Prabhu, a partner in the firm, to the newly created post of chief channel planning and investment officer. Read the whole story
A survey of top marketers says "accountability" is again their top concern. The ANA will continue to push for accountability through its measurement efforts: … Read the whole story
The Hallmark Channel and Meredith Corp. have struck a syndication deal giving the cable TV channel, access to "The Better Show" for its lineup … Read the whole story
The owners of the Sportsman Channel are determined to execute a merger with the Outdoor Channel, striking back against a higher buyout offer last … Read the whole story
Cablevision Systems' big anti-trust lawsuit against Viacom has drawn sharp criticism from Viacom chief executive Philippe Dauman. He said the millions the cabler will … Read the whole story
WPP has acquired John St., one of Canada's well regarded independent ad agencies. Terms were not disclosed by the holding company, which said the … Read the whole story
After a qualitative study of its members and "listening to industry perspective," the ANA, in a report published February 12, expressed "no reason to … Read the whole story