January 25, 2023
Thursday, March 7, 2013
In what may be the first public accounting of the actual supply and demand of media compiled directly from the data processing systems of … Read the whole story
Time Inc. will become its own company after a planned spinoff from owner Time Warner, the corporate parent announced Wednesday. CEO Laura Lang is … Read the whole story
Interpublic Group's Draftfcb has poached Y&R North American CEO Carter Murray to become the agency's new global CEO, the agency confirmed Wednesday. The CEO … Read the whole story
IPG Mediabrands has acquired Interactive Avenues, which it said was India's largest independent full-service digital agency. The companies have had an ongoing partnership in … Read the whole story
Using the assets of its niche-targeted Speed channel, News Corp. has announced a major new national sports network, Fox Sports 1, which looks long-term … Read the whole story
Far from seeing online readership drop after implementing paywalls (as once feared), publishers feel confident enough to push the model further for additional revenues. … Read the whole story
Renowned Interpublic Group digital shop R/GA has opened a new office in Los Angeles, its second office in California and fifth location in the … Read the whole story
DirecTV is growing its commercial, consumer movie business and advertising services -- all of which have seen double-digit revenue growth in recent periods. At … Read the whole story
Interpublic Group ad agency Campbell Ewald is moving its headquarters back to Detroit from the nearby suburb of Warren where it relocated 35 years … Read the whole story
Next Issue, the digital magazine project of five major U.S. publishers, is taking its all-in-one app to Windows 8 devices. The newsstand app offers … Read the whole story
Relying on years of audience and brand data, Conde Nast is rolling out a new digital marketing tool, which it says can connect advertisers … Read the whole story
