For years traditional media research has measured consumer usage of individual channels. That's no longer good enough, says Starcom MediaVest Group CEO Laura Desmond. … Read the whole story

Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitter executive, says. He believes live-TV viewing for top shows will increase as … Read the whole story

Marketing and media research industry vet Bill Moult has one of the most rational minds on Madison Avenue, but his decision to step down … Read the whole story

Social media as it applies to TV influence is still a mixed research picture: Low usage, but growing potential. Of note to TV programmers: … Read the whole story

NBC Owned Television Stations' locally delivered digital network, Cozi TV, has added three markets to its lineup. WMFP-TV Boston; KUBE-TV Houston; and KHSB Kansas … Read the whole story

Entertainment and celebrity news media outlet Zap2it is teaming with a new TV show, 'The Hollywood Mix,' to cross-promote and share each other's content, … Read the whole story

The only original show to see any gain at all on Sunday night was CBS' "Tony Awards," which earned a 1.2/4 among 18-49 viewers … Read the whole story