'Tony Awards' Broadcast Up 20%

by Wayne Friedman , June 10, 2013

ABC took top honors on Sunday — all due to the second game of its NBA Finals.

The only original to see any gain at all on the night was CBS' “Tony Awards," between 8 p.m. and 11 p.m., which earned a 1.2/4 among 18-49 viewers -- up 20% versus a year ago -- and 7.2 million overall viewers.

Earlier in the evening, “60 Minutes” was at the same numbers as the “Tony Awards" -- a 1.2/4, down almost 10% from the week before.

Still, the NBA ratings weren't on the same level versus the same game of the finals a year ago. Nielsen preliminary results place the San Antonio Spurs-Miami Heat contest at a 4.6 rating/13 share among key 18-49 viewers -- down from a 5.8 preliminary rating of a year ago. Sunday's game pulled in 11.6 million overall viewers.

Only four other programs were originals — everything else was in reruns. ABC's “Jimmy Kimmel Live: Game Night” got to a 1.9/7 at 7 p.m., down 10% versus the second game a year ago. ABC's “NBA Countdown” at 7:30 p.m. got to the same “Kimmel” numbers, which were down nearly 40% from a year ago.

For the Sunday night, ABC was at a 3.9/12 and 9.96 million overall viewers; CBS, a 1.2/4 and 7.72 million; Fox, a 1.0/3 and 2.29 million; NBC, a 0.9/3 and 3.41 million; and Univision, 0.7/2, 2.01 million overall viewers.

broadcast networks, media measurement, sports, tv

2 comments about "'Tony Awards' Broadcast Up 20% ".

Check to receive email when comments are posted.

Edmund Singleton from Winstion Communications, June 11, 2013 at 5:02 a.m.
Neil Patrick Harris was so great hosting The Tony Awards, I would watch him hosting a hanging if possible, even if its someone I love...
Reply

Mike Einstein from the Brothers Einstein, June 11, 2013 at 9:20 a.m.

We now have mass media without the mass. And if we buy into IPG's study that says 63% of TV commercials are never seen, that 1.2 rating suddenly becomes a .5 rating for all intents and purposes - which means 99.5% of the target audience was effectively MIA, Neil Patrick Harris' best effort notwithstanding.