by Wayne Friedman
Looking to help TV marketing executives take much of the guesswork out of evaluating TV program ad campaigns, TV audience-targeting company Simulmedia is offering … Read the whole story
by Steve McClellan
Global brand services agency Tag relaunched today, incorporating the marketing services arm of its parent company Williams Lea. WL agreed to buy Tag in … Read the whole story
by Wayne Friedman
Looking to separate itself from other TV distributors, Dish Network is allowing third parties to develop mobile apps for its Hopper set-top box. The … Read the whole story
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by Erik Sass
Platinum Equity, a private-equity firm based in Los Angeles, is paying $225 million for CBS Outdoor International, the overseas arm of the U.S. outdoor … Read the whole story
by David Goetzl
A quartet of sponsors are returning to Univision's youth awards show later this week. Covergirl, Dr. Pepper, Post Foods' Honey Bunches of Oats and … Read the whole story
by Steve McClellan
Joy Noel, the Interpublic Group of Companies legal employee who sued the agency holding company for denying her job promotions based on her race, … Read the whole story
by David Goetzl
A pair of ABC hits are launching this season with super-sized versions. "Modern Family" will debut Sept. 25 with a one-hour episode, followed by … Read the whole story
by Wendy Davis
The 2nd Circuit Court of Appeals on Tuesday refused to grant TV networks a new opportunity to argue for an injunction shutting down online … Read the whole story