Looking to gain greater influence over traditional TV media buyers, Videology, the digital advertising network that has been moving into TV's addressable ad space … Read the whole story
By almost every measure, NBC had a successful Winter Olympics. Its average prime-time viewership -- 21.4 million people -- was less than for the … Read the whole story
ABC's "The Oscars" witnessed higher ratings for the third year in a row. It's up 7% in adults and scored on the social media … Read the whole story
Sooner than later, brands will have no choice but to shift their approach to accommodate the ways of the millennials. There are nearly 79 … Read the whole story
DirecTV and Van Wagner Airship Group are taking digital out-of-home advertising to new heights with the world's largest LED sign on a blimp. The … Read the whole story
InPowered, which helps advertisers turn trusted third-party content about their products or services into native ads, is opening up its platform and making many … Read the whole story
Nielsen Monday restructured its marketing and communications management team, announcing four key appointments, including a Chief Content Officer role. In making the announcement, Nielsen … Read the whole story
Pepsi, Samsung and Google were among the big Oscar winners when it came to generating high digital interest from their Oscar TV commercials. Pepsi … Read the whole story
Aereo's streaming video system is "a textbook case of copyright infringement," a coalition of TV broadcasters told the 10th Circuit Court of Appeals on … Read the whole story
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitter mentions per minute during the staging of the shot, according to analytics … Read the whole story