by Laurie Sullivan
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story
by Larissa Faw
Called the Growth & Innovation Lab, the new unit serves as the hub for all of Veritas' insights, strategy, creative innovation, digital, influencer and … Read the whole story
by Wayne Friedman
In somewhat of a surprise move, David Letterman will leave his late-night CBS show next year -- one he has hosted for the last … Read the whole story
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by Tyler Loechner
Varick Media Management is expected on Thursday to announce a partnership with Run, a mobile-focused programmatic ad tech provider. Varick is looking to keep … Read the whole story
by Mark Walsh
Announcing user metrics for March on Thursday, Pandora reported mixed results as it seeks to fend off challenges from Apple's iTunes Radio and newer … Read the whole story
by Erik Sass
To facilitate national reach at a local level, the Newspaper National Network has created a new advertising portfolio consisting of 115 newspaper Web sites … Read the whole story
by Wayne Friedman
Bolstering its digital TV-content efforts, Discovery Communications has started up a digital studio for TV series and content from Hollywood producers Brian Grazer and … Read the whole story
by Wendy Davis
Digital rights advocates, the American Cable Association, Dish Networks and a coalition of law professors are among a broad array of outside groups that … Read the whole story
by Sarah Mahoney
The show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists … Read the whole story
by Karl Greenberg
Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized … Read the whole story
by Erik Sass
Conde Nast is serious about this whole video thing. The high-end magazine publisher unveiled a new digital video channel for "Allure" and revealed plans … Read the whole story
by Erik Sass
The axe is falling at newspapers across the country again, with a major round of layoffs announced at "The Star-Ledger" in Newark, NJ, and … Read the whole story
by Wayne Friedman
Major TV broadcasters are starting up a locally based interactive TV trial in three markets that will deliver enhanced content and advertising during local … Read the whole story
by Wayne Friedman
More TV network launches are coming -- thanks to the still evolving TV platform of local TV digital multicast signals. Bounce TV -- a … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Advertising revenue for movie theaters last year totaled $678 million, up 6.5% from 2012, according to the Cinema Advertising Council. Since 2004, cinema advertising … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Rubicon Project officially went public on Wednesday, with CEO Frank Addante and a host of other company execs ringing the bell to welcome "RUBI" … Read the whole story