At a time when a rapidly expanding "TV universe" is poised to explode into an even more expansive "video universe," Nielsen is releasing new … Read the whole story

Moving to simplify the delivery of interactive advertising on cable systems, big cable TV operator Cablevision Systems Corp. has made a deal with ActiveVideo's … Read the whole story

Facebook on Wednesday officially unveiled its mobile audience network, the Facebook Audience Network, which brings Facebook's targeting tech to third-party apps. The network will … Read the whole story

Facebook wants to take the fear out of app testing. That's what Mark Zuckerberg, the company's founder and CEO, said during his keynote at … Read the whole story

Yes, it's a real thing: drone-borne advertising is coming to one major media market -- Philadelphia -- and could soon be whizzing around other … Read the whole story

Time Warner revenues were 9% higher to $7.5 billion with net income at $1.3 billion, almost double that of its $754 million level in … Read the whole story

The direct-response company will report into Havas' existing DR shop Havas Edge. Revenue Frontier delivers long- and short-form television content in both English and … Read the whole story

The selection comes after a review that began in February. KBS+P was the incumbent, but didn't participate in the review. Kao is still assessing … Read the whole story

Scripps Networks Interactive wooed the pants off ad buyers on Wednesday. Among other offerings, SNI showed off "Star Salvation," an online series that will … Read the whole story

PR Newswire on Wednesday announced it has agreed with New York Attorney General Eric Schneiderman and will "certify" that recipients of its direct data … Read the whole story