by Wayne Friedman
TV's upfront advertising market has started to move, with virtually all broadcast networks in the deal-making process. Projections are that the price per thousand … Read the whole story
by Tyler Loechner
Google on Wednesday announced Google Partner Select, a programmatic video marketplace that will feature premium inventory, per a DoubleClick blog post. In addition, Neal … Read the whole story
by Wayne Friedman
TV/video online advertising spending will more than double in the next four years -- contributing to modestly rising overall U.S. advertising growth. Overall U.S. … Read the whole story
by Erik Sass
Lee Sosin has been appointed senior vice president at Hearst Magazines Digital Media, where he will be responsible for overseeing advertising services ranging from … Read the whole story
by Wayne Friedman
Online TV usage across all devices almost tripled in year-to-year comparisons. An Adobe study says when looking all online TV-video consumption -- so-called TV … Read the whole story
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by Joe Mandese
As far as tent-pole television events go, there is only one that can compare globally with the U.S. market's Super Bowl. That's the FIFA … Read the whole story
by Mark Walsh
When it comes to big sports events like the upcoming World Cup, TV still rules the media landscape. But more streaming options mean soccer … Read the whole story
by Erik Sass
Remember TimesSelect, The New York Times' short-lived digital subscription offering for people who only wanted access to the newspaper's op-ed content, launched in 2005 … Read the whole story
by Tyler Loechner
Since the Media Rating Council lifted its advisory on viewability ratings a little over two months ago, the digital ad industry has been quick … Read the whole story
COMMENTARY
by Matt Rosenberg
This Saturday, California Chrome will become the 34th horse in history to race for the elusive Triple Crown, one of the most renowned feats … Read the whole story
COMMENTARY
by Hagen Wenzek
As we are praising the opportunities to create more insights from Big Data and to make better decisions, nobody seems to question what the … Read the whole story
COMMENTARY
by Ed Martin
Debates are raging this week on many Web sites that cover television programming about one of the two episodes of "Louie" that were telecast … Read the whole story