by Wayne Friedman
NBC's "NFL Kickoff" season opener on Thursday between the Green Bay Packers and Seattle Seahawks scored big numbers -- a preview, in part, of … Read the whole story
by Steve McClellan
The deal is the latest in a series of major partnerships that Facebook has struck with big holding company ad shops. The agreement spans … Read the whole story
COMMENTARY
by Joe Marchese
I wouldn't have thought there would be much controversy over the push to make ads viewable. We should want people -- real people, and … Read the whole story
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by Tyler Loechner
Rocket Fuel on Friday announced the completion of its acquisition of [x+1], a programmatic ad tech company with both a demand-side platform (DSP) and … Read the whole story
COMMENTARY
by Ed Martin
For the last 12 years, most of the annual early-September programming tied to 9/11 has offered looks back on the day itself. But I … Read the whole story
by Erik Sass
Two iconic American magazines are getting new leadership, with Friday's announcement from Conde Nast that Chris Mitchell has been named vice president and publisher … Read the whole story
by John Carey
Sept. 7 marks the 50th anniversary of one of the most powerful and controversial commercials of all time: the Daisy spot for the Lyndon … Read the whole story
by Larissa Faw
Activision is predicting that "Destiny" will become its next billion-dollar franchise. The campaign to promote the game includes a live-action commercial by "Iron Man" … Read the whole story
by Wayne Friedman
National TV's current advertising concerns are not coming at the hands of online advertising, according to one analyst. Pivotal Research notes that the national … Read the whole story
by Laurie Sullivan
Google has begun to roll out an improved sitelinks search box on its engine that gives searchers a direct link to content buried within … Read the whole story
by Erik Sass
Still laboring under $20.7 billion of debt -- most of it assumed in the deal to take the company private, engineered by Bain Capital … Read the whole story
by Tyler Loechner
Data management platform (DMP) eXelate has announced the appointment of Frannie Danzinger as VP of strategic solutions. Danzinger joins eXelate from Bizo, a B2B … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
by Wendy Davis
The mobile social network Path argues in new court papers that it didn't violate a federal telemarketing law by allegedly sending text messages to … Read the whole story
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by Tyler Loechner
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) to its marketing analytics platform. Perhaps the largest aspect of the partnership is … Read the whole story