Characterizing it as "the beginning of a big industry change," Zenith Media Chief Data Officer Rob Jayson this morning announced that the Publicis media … Read the whole story
CBS Outdoor has completed its acquisition of most of the outdoor advertising assets of Van Wagner Communications, the company announced today, creating the country's … Read the whole story
Facebook on Thursday updated its research guidelines, three months after it was revealed that the social network had manipulated the news feeds of nearly … Read the whole story
A new study says TV advertising is the primary driver of revenues and traffic for some of the biggest Internet companies. Of 75 "pure-play" … Read the whole story
A day after ABC released its upscale dominance among just entertainment prime-time series for the first week of the season, CBS has chimed in … Read the whole story
Media and marketing deal-making continued to rise in the first three months of the year with more costly transactions. Some 1,128 deals were made … Read the whole story
The AOL and Publicis Groupe Chiefs engaged in a lively one-on-one at a session on Thursday, the final day of this year's Advertising Week … Read the whole story
In an experiment, WiFi hotspots were set up in prominent business districts in London to see how hungry folks were to access the Internet. … Read the whole story
Brands continue to invest more of their search budget in mobile. For smartphones that investment during Q3 2014 rose 121%; and on tablets, 32%. … Read the whole story
Global tablet growth will slow to 2.5% in 2014, says ABI Research, as demand moves into new markets. The maturation of the global tablet … Read the whole story
XAPPmedia, which specializes in interactive advertising for audio apps, has unveiled a new product, Interactive Audio Content Promos, which allow the user to access … Read the whole story
I understand programmatic buying about as well as I get the special theory of relativity. But I am not alone and Jim Kiszka, senior … Read the whole story