by Joe Mandese
The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story
by Tyler Loechner
Oracle made its data play clear after acquiring DMP BlueKai earlier this year, and on Monday reaffirmed its commitment to data by acquiring Datalogix, … Read the whole story
COMMENTARY
by Katie Meier
For a brand, getting around people who vibrate -- people who spur conversations outside their field -- can mean tapping into an archetypal current … Read the whole story
by Steve McClellan
The incumbents are WPP's MEC, and Active International (national broadcast). The new review, which sources characterized as procurement-driven, comes amid a major management restructuring … Read the whole story
COMMENTARY
by Barry Lowenthal, Melanie Pastuck
The speed of innovation has changed the way we think about the age-old question do we partner or build it? Our strategy is to … Read the whole story
by Erik Sass
The citizens of Washington state may have voted to legalize marijuana for recreational use by a margin of 56% to 44% back in 2012, … Read the whole story
by Laurie Sullivan
Nest Labs, a Google-owned company, has launched its newest experiential marketing campaign, focused on what life would be like if electronics were more thoughtful … Read the whole story
by Tyler Loechner
Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, … Read the whole story
by Gavin O'Malley
Despite fresh concerns about Facebook's popularity among teens, the social giant appears to be ending 2014 on a high note. Instagram's success ups Facebook's … Read the whole story
by Sarah Mahoney
It would be a mistake to expect shoppers to go all 2004 this holiday, says James Russo, Nielsen's SVP global consumer insight. In this … Read the whole story
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by Steve McClellan
The PR and experiential agency, which is being rebranded Havas Formula, has 100 staff members across offices in New York, Los Angeles, and San … Read the whole story
by Wendy Davis
Yahoo and Web users who say the company wrongly scans their email messages have been unable to resolve their differences out of court. The … Read the whole story
by Aaron Baar
The interest in comprehensive support services increases proportionately to the number of devices owned, according to research from Parks Associates. Among households with 20 … Read the whole story
by Tanya Gazdik
The Motown artist said he is inspired by things that take him back to a specific moment in time. Glade Sparkling Spruce reminds him … Read the whole story
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by Staff Report
The American Association of Advertising Agencies has its own thoughts on what the viewability standard should be. Read the whole story