The Federal Communications Commission on Thursday redefined broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream. That new standard -- … Read the whole story
YouTube plans to make the Super Bowl halftime show the ultimate in entertainment and advertising by leveraging stars, personalities and more than 115 Super … Read the whole story
In a difficult TV marketplace, NBC says it is now sold out of Super Bowl advertising inventory heading into the big Sunday game. NBC … Read the whole story
Horler has been CEO of Dentsu Aegis Network Northern Europe, and those duties will be divided among other senior Dentsu Aegis executives, although Horler … Read the whole story
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming … Read the whole story
The U.S. economy may be chugging along, but U.S. magazine editors still think the big story is the economy, stupid. But two major newsweeklies … Read the whole story
Microsoft Bing has been using Big Data analytics to predict games throughout the NFL playoffs, but they aren't the only company crunching the numbers. … Read the whole story
Feeling the continued weakness of the TV advertising market, Viacom's U.S. advertising revenue during the fourth quarter sank 6% versus the same period a … Read the whole story
The NFL is airing a NoMore.org PSA, which includes audio of a woman pretending to order a pizza in a 911 call, in the … Read the whole story
As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it … Read the whole story
The Dish Network continues to expand its entertainment offerings for the Hispanic audience. It now has a new carriage agreement with El Rey Network, … Read the whole story
This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or … Read the whole story
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
National CineMedia has joined forces with the Grammy Awards to launch a new entertainment marketing program on the big screen, raising awareness of the … Read the whole story
AdTaxi Networks, the digital ad tech division of Digital First Media, this week announced it has partnered with 34 new broadcast stations owned by … Read the whole story
Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February. Viacom wouldn't … Read the whole story
Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they … Read the whole story
Nearly all (90%) of marketers believe individualized marketing is the future, moving "beyond segmentation to true one-to-one personalization in a real-time context," per a … Read the whole story
You are more likely to hit commercials these days than actual program content while clicking through the cable lineup at any given time. And … Read the whole story