Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad … Read the whole story
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down from last year's edition. But many commercials performed well. Many "Academy Awards" commercials … Read the whole story
To enter, U.S. college and university students can create a short video, by March 3, that pitches an innovative concept for using technology and … Read the whole story
That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not … Read the whole story
The campaign, which launches this week, relies heavily on pro bono radio advertising to encourage wireless carriers into unlocking this feature on all smartphones. … Read the whole story
Century 21 Real Estate is kicking off its 2015 marketing efforts without a CMO at the helm. The brand has been without a chief … Read the whole story
The "Wired" issue you've been waiting for debuted this month... if you've been waiting for a heads-up about how we're doing on sex in … Read the whole story
Another magazine publisher is bolstering its in-house native advertising creative capabilities, with "Billboard" and "The Hollywood Reporter" unveiling Adapt Studios, a branded content division … Read the whole story
CIMM (the Coalition for Innovative Media Measurement) just announced a new committee on Children and Teens' measurement that is tasked "with the goal of … Read the whole story
The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story
Dish Network was hit with a net loss of subscribers for the fourth quarter of 2014 -- a reversal of a slight gain a … Read the whole story
One ad, "Together," by video director and fine art photographer David LaChapelle, shows just the hands and forearms of a wide variety of people, … Read the whole story
Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously … Read the whole story
Burt's Bees is looking to pretty up the pouts of its social media followers, introducing a new doodling campaign from Instagram artist @mirrorsme. The … Read the whole story
While "Birdman" won all the little gold men, on Sunday night, it wasn't the Oscars' only star. On social media, Coldwell Banker stole the … Read the whole story
Computer manufacturer Lenovo has been hit with a potential class-action lawsuit for allegedly selling notebooks that came pre-loaded with adware from the company Superfish. … Read the whole story
Google announced a deal Monday to acquire technology and intellectual property from mobile payments service Softcard that will integrate into its Wallet service. The … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), on Monday announced it has rolled out new technology to guarantee viewability for programatic ad buyers. Advertisers won't … Read the whole story
Net new business wins added revenue of $162.7 million, an increase of 27.9% over 2013. Meanwhile, the company's net loss attributable to MDC Partners … Read the whole story
The Wall Street Journal has posted an article exploring a research report released by media-buying agency Mediasmith, which conducted an experiment by purchasing demographic … Read the whole story