Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
A number of media sales representative firms are joining forces to offer greater scale and flexibility. In the latest such tie-up, media sellers McGavren … Read the whole story
Verizon is calling on lawmakers to pass new net neutrality rules, but "in a way that avoids the collateral damage" that the telecom believes … Read the whole story
In a move that some believe Google should make with Places or Maps, Amazon announced Monday the launch of Amazon Home Services, a marketplace … Read the whole story
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
New over-the-top (OTT) TV service consumers don't have much patience. Around 75% of OTT users quit a video experience after more than four minutes. … Read the whole story
What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and … Read the whole story
Previously, Geiger was president, chief integration officer for the North America region for WPP's J. Walter Thompson. Earlier, he was chief digital officer at … Read the whole story
When NBC decided to air a 40th anniversary special for "Saturday Night Live," did they broadcast it live from New York on Saturday night, … Read the whole story
The online radio business is becoming even more crowded, with the announcement that hip-hop business mogul Jay-Z is launching Tidal, his own streaming audio … Read the whole story
While programmatic moves by premium publishers can address the data and target a portion of the equation, the question of volume still remains. Will … Read the whole story
Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story
Two ad tech companies -- Turn on the demand side and Teads on the supply side -- have teamed to give their clients access … Read the whole story
CBSN, the network's interactive streaming news service, is now available as part of a new CBS News app for Android. It's available today from … Read the whole story
Meredith Corp. has named Kim Martin as its new chief strategy officer. She will focus on Meredith's millennial strategy across multiple media platforms, reporting … Read the whole story
Two weekend cable network franchises showed big efforts on the weekend -- a big NCAA March Madness game on TBS and a "Walking Dead" … Read the whole story
Neil Moore, a prisoner in Britain's Wandsworth Prison, sent a fake email which led to his release from jail. Moore used a contraband smartphone … Read the whole story