January 25, 2023
Friday, April 10, 2015
Two New York state residents have sued ad company Turn for its prior use of a controversial technology that enabled it to track consumers … Read the whole story
- COMMENTARY
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps … Read the whole story
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story
- COMMENTARY
Creativity has become commonplace.Before squashing the idea that creativity is differentiating, I should probably take a few sentences to explain what I mean by … Read the whole story
Growing over-the-top TV services could hit 100 million global subscribers this year. New research from Ovum says that OTT services will get into 6% … Read the whole story
- COMMENTARY
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story
"Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our … Read the whole story
- COMMENTARY
For the first time in its 20-year history, Amazon has sued operators of Web sites that allegedly create and sell phony reviews. "A very … Read the whole story
CBS' digital Web-based TV service, CBS All Access, has signed a number of deals with its traditional TV affiliates. Twelve TV station groups in … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announced it has closed a $19.4 million Series B round of funding led … Read the whole story
The new network, called Pop, is trying hard to pop in a crowded upfront marketplace. It has only been about 12 weeks since Pop … Read the whole story
Getting to local retail will be a little easier for consumers searching YP's local listings, thanks to a new partnership between YP and mass … Read the whole story
With an eye on simplicity and user-friendliness, Twitter is retiring #discover and activity tabs for all iOS and Android mobile users, and moving trends … Read the whole story
The Publicis merger failed -- but Omnicom CEO John Wren didn't let the merger-related activity drastically impact the company's day-to-day operations. Overall, the company … Read the whole story
Head of Advertising at eBay Phuong Nguyen has revealed to The Drum three lessons from its programmatic trial. Programmatic shouldn't be seen in isolation … Read the whole story
Austrian law graduate Max Schrems has filed a class-action privacy lawsuit against Facebook, The Guardian reports. “Basically we are asking Facebook to stop mass … Read the whole story
