A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also … Read the whole story
At the risk of beating a dead finale, I do have a few recent revelations about "Mad Men" to chew over -- straight from … Read the whole story
Mirum, the JWT digital agency network established earlier this year, is adding another shop to its global roster via the purchase of a controlling … Read the whole story
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story
The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands' Magna Global. As initially reported by … Read the whole story
Consumer advocacy groups, along with Cogent and Dish, recently urged the Federal Communications Commission to require AT&T to follow the new net neutrality rules … Read the whole story
Rentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well … Read the whole story
Global pay TV revenues will see slow growth in the next five years -- only rising by 2.6% between 2014 and 2020 to $207 … Read the whole story
The other companies in the top 10, in order, are: Lego, Fruit of the Loom, Campbell Soup Company, Levi Strauss & Co., Snap-on, The … Read the whole story
Trade groups representing tech companies and app developers say they are opposed to the Federal Trade Commission's proposed consent decree with retail tracking firm … Read the whole story
In a historic move that will tie together billions of devices, Google announced Project Brillo, the underlying framework for the Internet of Things (IoT), … Read the whole story
Expanding its analytics offerings, Twitter is rolling out Audience Insights -- a new tool to help advertisers make sense of the network's users. With … Read the whole story
A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to … Read the whole story
In-image advertising firm GumGum has raised $26 million in a new round of funding that values the company at around $200 million, the company … Read the whole story
Apple is readying an iOS platform, code name Proactive, which will leverage search, Siri, Contacts, Calendar, Passbook, and third-party apps to create a competitor … Read the whole story