by Ben Frederick
Light Reaction, the new, mobile-focused unit inside WPP's Xaxis, on Wednesday announced the introduction of a feature called M-Call, a click-to-call product marketers can … Read the whole story
by Wayne Friedman
TV upfronts won't nearly be the same in coming years. Per a new study, 71% of media executives are "concerned" about how to most … Read the whole story
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by Wayne Friedman
Media and marketing deal making for the first half of 2015 were relatively constant, growing 3%. But total volume fell to $36B from $53B. Read the whole story
by Wayne Friedman
NBCUniversal's total TV upfront revenue -- for its broadcast, cable and digital platforms -- was up 2% to $6 billion. NBC posted 5% price … Read the whole story
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by Erik Sass
The Supreme Court's sweeping legalization of same-sex marriage on June 24, 2015, has opened up a long-awaited area of opportunity for tourism officials in … Read the whole story
by Laurie Sullivan
Big data and analytics company Zeta Interactive said Wednesday it has closed a $125 million round of financing in a mix of debt and … Read the whole story
COMMENTARY
by Dave Tice, Op-Ed Contributor
Even with more devices for alternative viewing, tech-forward regions are still devotees of pay TV. Slicing the data further to compare tech-forward homes that … Read the whole story
by Laurie Sullivan
Amazon remains a much larger competitor for Google text ads. Merkle RKG analysis suggests when its advertising agency clients ran both Amazon Product Ads … Read the whole story
by Tyler Loechner
According to a new OTR Global report published by analyst Michael Foster and reported by Benzinga, Pandora's programmatic ad-buying platform has been met with … Read the whole story
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by Ben Frederick
InMobi, a Bangalore-based company, unveiled Miip last night, a discovery platform that provides curated content for users in apps via a mascot - a … Read the whole story
by Tyler Loechner
Demandbase, a retargeting platform for B2B marketers, on Wednesday announced it has raised $30 million in equity financing in a round led by Sageview … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Authors Guild wants Congress to revise the copyright law in a way that encourages Web companies like Google to join with writers in … Read the whole story