by Tyler Loechner
Over two-thirds (68%) of marketers say that DMPs are the "key to the future of programmatic advertising," according to a new report from Econsultancy … Read the whole story
COMMENTARY
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Readers, you know that MadBlog is always on the lookout for a televisual object worthy of post-"Mad Men" binge-watching, so you don't have to. … Read the whole story
by Laurie Sullivan
Shoppers might feel frustrated with the way Amazon handled the made-up holiday Prime Day, but the disappointment doesn't show in the click numbers shifting … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A marketing technology company fielded a study that - SURPRISE! - found that marketing technology has grown and impacted the lives of CMOs. Read the whole story
by Wayne Friedman
Jeffrey Hirsch, a senior Time Warner Cable marketing executive, will take on a new position Starz, the big premium pay TV channel group, as … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age recently released its Top 200 ad spenders in 2014, noting that there's a general shift toward digital and pointing out that those … Read the whole story
by Wendy Davis
The FCC's new text-spam rules already are playing a role in a lawsuit by Philadelphian Bill Dominguez, who says Yahoo sent him more than … Read the whole story
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by Erik Sass
Atlantic Media's National Journal will cease publishing its print edition at the end of the year, while simultaneously bolstering its online coverage of political … Read the whole story
by Wayne Friedman
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is … Read the whole story
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by Ben Frederick
Mobile attribution and analytics platform AppsFlyer has a workaround in place for the coming Facebook policy change on November 4: real-time ROI reports. Facebook … Read the whole story
by Laurie Sullivan
Google took a YouTube video and aired it on TV during the commercial break in the ESPY broadcast just prior to Caitlyn Jenner receiving … Read the whole story
by Aaron Baar
"They are making their presence known," Chris Ely, senior manager for industry analysis at the CEA, tells "Marketing Daily." "If those products did not … Read the whole story
by Gavin O'Malley
Facebook is testing a "Watch Later" button on select desktop videos. The DVR-like options clearly threatens many ontent platforms from YouTube to Instapaper. Read the whole story