by Laurie Sullivan
The estimated loss of global revenue due to blocked advertisements will reach $41.4 billion in 2016, according to a study. This could explain the … Read the whole story
by Joe Mandese
Looking back on some of the big media stories of the past week, two of them are so surprising that if they had broken … Read the whole story
by Wendy Davis
Verizon has quietly reversed its 2011 decision to throttle some longtime wireless customers who still subscribe to unlimited data plans and use the 3G … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Exterminating advertising is something like exterminating bats and spiders. They trigger visceral disgust, but they perform a very valuable function in the ecosystem. We … Read the whole story
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by Wayne Friedman
Following media stocks' sharp declines a week ago, Viacom on Friday witnessed another sharp drop -- due to concerns over a big pay TV … Read the whole story
by Ben Frederick
The growth in the [multicultural] population size is driving advertisers to build a well-rounded strategy. The multicultural millennial affinity for and familiarity with the … Read the whole story
COMMENTARY
by Steven Lee, Op-Ed Contributor
After laying down a foundation of reach with guaranteed GRPs, advertisers now have very powerful tools for holding advertising to a higher accountability and … Read the whole story
by Karl Greenberg
Samsung will have the Samsung Experience hub -- which, in addition to offering content on the matches, touts products like the Galaxy S 6, … Read the whole story
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by Larissa Faw
Grey New York needs not one but two executives to oversee its rapidly growing Activation and PR team. The flagship office of WPP's Grey … Read the whole story
by Wayne Friedman
Boosted by strong ratings gains recently, Discovery Communications will give Discovery Channel chief Rich Ross added responsibilities. Ross will now become group president of … Read the whole story
by Laurie Sullivan
Niantic Labs, a combination of location-based gaming and augmented reality, will become its own independent company. The move comes days after Google announced a … Read the whole story
by Gavin O'Malley
Along with their names, time, and money, celebrities are now being asked to donate their social media feeds to good causes. A pro bono … Read the whole story
by Erik Sass
Health and fitness publisher Rodale is set to launch a series of new mobile apps that will serve users with additional functionality beyond the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
FilmOn wants the 9th Circuit to uphold a ruling that could speed cord-cutting. Read the whole story