Liz Miller, SVP of marketing at the CMO Council, says the key issue is a holistic, connected customer experience. "Consumers may love the brand, … Read the whole story
As I was reading Walter Isaacson's new book, "The Innovators," which chronicles the rise of the digital revolution, something struck me. From Charles Babbage … Read the whole story
Broadcast political TV advertising will again grow for the 2015-2016 political season, which includes the presidential race. But in years to come, digital platforms … Read the whole story
I can't help thinking back to those reports in the fall 2011 of how Netflix kids' programming -- reruns from likes of Viacom's Nickelodeon … Read the whole story
Looking to build out another branded entertainment/reality TV effort, TV producer Mark Burnett will join with Turner Broadcasting and Intel Corp to start a … Read the whole story
In this age of cultural obsession, entertainment marketers are in a rare, enviable position. They operate in a vertical where genuinely passionate television fandoms … Read the whole story
NBCUniversal is investing $200 million in digital publisher BuzzFeed. The investment in BuzzFeed -- which the company says reaches over 200 million monthly uniques … Read the whole story
"We're seeing a lot of folks making changes to their packages," says Brett Sappington, director of research for Parks Associates. "There's a lot of … Read the whole story
Facebook passed Google in referral traffic to publishers in June. As of July, Facebook claimed a 38.2% share of referral traffic, compared to 35.2% … Read the whole story
Gimbal, Inc. a location-based services company, today announced a partnership with do it outdoors media, a mobile billboard and field marketing company. do it … Read the whole story
While Home Depot is so encouraged it raised its financial forecasts for the year, Wal-Mart cut its outlook, as higher wage costs and a … Read the whole story
A San Francisco-based startup thinks it has found the answer to identifying products that trend high among consumers on Facebook before turning them into … Read the whole story
App-based marketing relationship management solution provider MobileBridge introduced new functionality to its native content creation module today. The company hopes to leverage data available … Read the whole story