January 25, 2023
Wednesday, September 2, 2015
Through four months of the big summer season, movie studios have slightly amped up their national TV media buying -- with Warner Bros, Universal … Read the whole story
- COMMENTARY
Advertisers and the media agencies that support them have not made the shift from broadcast to direct. There are two areas in particular where … Read the whole story
In response to the growing backlash from Adobe Flash and the spread of malvertising across major portals like MSN and Yahoo, Google announced a … Read the whole story
COMMENTARYSunday night's chatter about Kanye West -- both pro and con -- took place on social media, where the VMA audience was apparently tweetin' … Read the whole story
Instagram on Tuesday debuted several additions to its Direct service, including threaded messages and the ability to send content from one's feed as a … Read the whole story
The share of impressions in the Web browser environment is still growing at 46% (in-app impressions were 54%). Interstitials had the highest ad engagement … Read the whole story
Mobile will account for 52.4% of total digital spending, an increase of 59%, surpassing desktop and print marketing for the first time. eMarketer estimates … Read the whole story
comScore on Tuesday announced the appointment of Aaron Fetters as senior vice president of marketing solutions. Fetters joins comScore after spending nearly two decades … Read the whole story
Google took on a new identity Tuesday. The Mountain View, Calif. company rebranded and took on a new logo that more closely identifies with … Read the whole story
Scripps Networks Interactive has now expanded into live streaming for all its cable TV networks -- with the added ability to substitute linear TV … Read the whole story
Search is the No. 1 source for home improvement ideas among Southerners, and one of the top three sources overall for home renovators and … Read the whole story
After launching in print in February of last year, Dr. Oz The Good Life, the magazine centered on the eponymous font of health and … Read the whole story
The new campaign comes at the start of the 12th annual National Preparedness Month and just after the recent 10th anniversary of Hurricane Katrina … Read the whole story
Programmatic video supply-side platform (SSP) SpotXchange will change its name by dropping its spare "change." The company on Wednesday announced it has officially rebranded … Read the whole story
- COMMENTARY
The growth of digital ad blocker technology has made the world of TV commercial avoidance even more complicated. But traditional TV companies are on … Read the whole story
