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by Joe Mandese
In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Wikipedia has banned editors from 381 blackhat user accounts getting paid to post and maintain promotional content to the online encyclopedia after the site's … Read the whole story
by Laurie Sullivan
Mobile accounts for 50% to 70% of all consumer interactions with brands, with app session launches increasing 51% year-over-year. But the growth in mobile … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
No sooner did a press release arrive on Tuesday announcing that "The Tonight Show" had booked Donald Trump for next Friday's show than another … Read the whole story
by Wendy Davis
Online gaming network Machinima violated laws against deceptive advertising by secretly paying video bloggers to tout the Xbox One, the Federal Trade Commission said … Read the whole story
COMMENTARY
by Antoine Boulin, Op-Ed Contributor
Publishers and advertisers need to break the ad-blocking cycle, working together to deliver relevant content and useful ads, taking user experience into account and … Read the whole story
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by P.J. Bednarski
CBS says the streams will be available on tablets, laptops and desktops and on some connected devices including Xbox One, Apple TV, Roku and … Read the whole story
by Gavin O'Malley
Twitter is expanding its self-service ad platform from 33 countries to more than 200 countries and territories, the company said Wednesday. It will allow … Read the whole story
by Laurie Sullivan
Content marketers will now find access to YouTube's TrueView video advertising campaigns in the AdWords platform, joining search, display and shopping campaigns in one … Read the whole story
by Wayne Friedman
Cable TV networks this summer continued to struggle to improve viewership. Only four of 15 networks witnessed gains in overall Nielsen viewership in prime … Read the whole story
by Wayne Friedman
Premium digital video platform Hulu will join the ranks of subscription video on demand, like competitor Netflix, in providing an advertising-free supported service. The … Read the whole story
by Erik Sass
The long-term decline in magazine newsstand sales continued in the first half of 2015, according to the latest figures from MagNet. In the U.S., … Read the whole story
by Joe Mandese
As part of an ongoing reorganization under new CEO Henry Tajer, Interpublic's Mediabrands unit has created a new role combining strategy and creativity. Mat … Read the whole story
by Joe Mandese
U.S. International Media has named long-time Media Storm planner Sean Eldred director of client service, responsible for a variety of USIM's East Coast-based clients, … Read the whole story
by Aaron Baar
Making his acting debut playing a grayer version himself in the year 2035, deGrasse Tyson hosts a version of his National Geographic "StarTalk" program, … Read the whole story
by Erik Sass
Content marketing software provider NewsCred has raised $42 million in a new round of funding, which will be used to expand its global operations. … Read the whole story
by Steve McClellan
The group has tapped Matt Baxter to fill it. Baxter has been CEO of UM Australia for nearly five years during which time the … Read the whole story