As digital video usage continues to climb, traditional live TV and time-shifted viewing on DVR devices continues to slip -- but TV still rules. … Read the whole story
For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
In this Q&A, Samara Anderson, retail strategist for Redpepper, an ad agency based in Nashville, Tenn., tells "Marketing Daily" why some brands can win … Read the whole story
Axel Springer, the German publishing house that puts out Germany's largest tabloid, Bild, is said to be considering buying U.S. online news publisher Business … Read the whole story
What has the greatest impact on whether a new series gets that all-important viewer sampling? Before a new series debuts, on-air promotion is still … Read the whole story
Cord-cutting, cord-cheating and "cord-slimming" are a very real future threat for cable, satellite and other pay-TV companies. According to Digitalsmiths, which is owned by … Read the whole story
It's easier than ever for individuals to get goods and services from each other and not just from brands, which has birthed a more … Read the whole story
The Video Advertising Bureau, a trade group of major TV network groups, says a study of 125 brands in six categories -- restaurants, retail, … Read the whole story
As U.S. head, Ferranti will oversee Rapport offices in New York, Los Angeles, Chicago and Detroit. Previously he was VP/Director East Coast at the … Read the whole story
The field of politics is primed for a digital media explosion. According to a recent report from Borrell Associates, political spending on digital media … Read the whole story
France's data protection regulator has rejected Google's appeal of an order requiring the company to broaden the "right to be forgotten" by censoring search … Read the whole story
Five advertising agencies -- Atmosphere Proximity, Deutsch, Crispin Porter + Bogusky, J. Walter Thompson, and Ogilvy -- are seeking five aspiring creative talents to … Read the whole story
A federal judge has granted final approval to LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. Read the whole story
Facebook continues to become more serious about ecommerce as it tries to pull in a higher percentage of search advertising budgets. The company named … Read the whole story
Ad tech firm Pixalate, known for fraud prevention in the programmatic space, has announced the launch of a monthly in-app mobile Seller Trust Index … Read the whole story
Marketers may want to look at the travel industry for tips on how to boost their email-marketing campaigns, given the industry's sucees with email … Read the whole story
In a recent study, 200 senior marketing and media decision-makers revealed their dreams and aspirations for the year 2020 for our beloved profession. It … Read the whole story