by Wayne Friedman
Although "The Tonight Show with Jimmy Fallon" won the first week of the TV season in the late-night category, CBS cut into the show's … Read the whole story
COMMENTARY
by
"(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week … Read the whole story
by Steve McClellan
The former CEO of ad shop Olson will focus on elevating Screenvision's position in the broader video media landscape, integrating new and emerging technology, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Silicon Alley tech startup NadaWait.com used New York's schizophrenic Advertising Week to announce that it has launched a browser-based program that blocks all online … Read the whole story
by Wayne Friedman
While programmatic media efforts continue to grow for many marketers, one financial marketer says another data-centric media format, addressable TV, is gaining big buzz … Read the whole story
COMMENTARY
by Rahul Bafna, Op-Ed Contributor
Modern marketers must consider multiple touch-points, channels, and devices in the path to purchase, and are reacting accordingly. It's finally time to lay single-device, … Read the whole story
by Gavin O'Malley
Trying to keep mobile users engaged, Facebook this week is rolling out some new mobile-friendly features for profile pages, including video integration. Facebook has … Read the whole story
-
by Wayne Friedman
Amid a rough couple of periods for parent company Viacom, MTV is making a change at the top -- naming Sean Atkins president of … Read the whole story
by Sarah Mahoney
Target has updated its Price Match Policy with a digital expansion -- offering matches against more of its competitors, including warehouse clubs Costco and … Read the whole story
by Laurie Sullivan
Fieldy Arvizu, Korn's bass player, marvels at the intimate connection smartphones create between the band and the fans. This month for the first time … Read the whole story
-
by Erik Sass
While there are still plenty of new print magazines launching nowadays, it's safe to say most don't take 19th-century farm publications as their inspiration. … Read the whole story
-
by Jess Nelson
Russia-linked hackers tried to access Hillary Clinton's server at least five times with a phishing scam containing virus-riddled attachments in 2011. That finding was … Read the whole story
-
by Erik Sass
Next Issue Media, the digital publishing platform co-owned by the nation's biggest magazine publishers, is introducing a new subscription service called Texture, which gives … Read the whole story
by Tanya Gazdik
Millennials are more generous with their time, money, and donations than any other generation, according to a new study. The research will help the … Read the whole story
-
by Ben Frederick
Twitter stood out at the top of the "retention marketer" list on Android devices, 25% higher than second place Google Ad Words, and in … Read the whole story