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by Joe Mandese
Apparently, media are not immune to the laws of physics -- even mobile devices, which are approaching a point of saturation in terms of … Read the whole story
COMMENTARY
by Ilana Nolte, Op-Ed Contributor
Kudos to AMC Network for starting to offer a percentage of their TV ad inventory through programmatic buying. The announcement last week brought media … Read the whole story
by Karl Greenberg
Andrew Hare, director of digital research and strategy at Magid, the author of the study, said in a statement: "It's rare that a brand … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Free services have relied on the exchange of data and receipt of ads. If that doesn't fit, then get ready for poorly targetted ads … Read the whole story
by Steve McClellan
Spark had already handled strategy and planning for the client-duties it won after a 2012 review. Now Taco Bell has placed its traditional media-buying … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Charles Buchwalter is president and CEO of SymphonyAM, which just launched a measurement platform called VideoPulse. I attended the company's launch presentation and asked … Read the whole story
by Wendy Davis
Europe's highest court on Tuesday invalidated a 15-year-old agreement that enabled companies to easily transfer data about Europeans to the United States. Read the whole story
COMMENTARY
by Sarah Lang, Op-Ed Contributor
Since the benefits of face-to-face marketing aren't easily quantifiable, I wanted to highlight why it is important. Here's what I found. Read the whole story
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by Wayne Friedman
ESPN has suspended its branded news segments featuring sports fantasy site DraftKings. The fantasy sports company has suspended virtually all TV advertising on the … Read the whole story
by Joe Mandese
Horizon Media is expanding its fledgling "invention" practice, naming legal and investment industry veterans Devin McGrath and Jeremy Shure "directors of invention." McGrath and … Read the whole story
by Laurie Sullivan
Amazon continues to take search market share from Bing, Google, and Yahoo. A survey of 2,000 U.S. consumers finds that 44% go directly to … Read the whole story
by Gavin O'Malley
Repackaging its high-caliber content much like a news publication, Twitter just debuted Moments -- a service that surfaces timely stories in clearly defined blocks. … Read the whole story
by Laurie Sullivan
In an agreement that could give Bing more than one-third of U.S. search query volume market share, Microsoft has signed a syndication partnership with … Read the whole story
by Wayne Friedman
ABC Family, one of the longtime established cable networks, is undergoing a name change -- Freeform -- to better reflect its young audience getting … Read the whole story
by Joe Mandese
WPP's research and data division Kantar this morning named a new Chief Research Officer, promoting Efrain Ribeiro to the top job from CRO of … Read the whole story
by Erik Sass
Tribune Publishing is looking to reduce its headcount, but layoffs aren't on the table -- yet. The newspaper publisher is offering buyouts to non-union … Read the whole story
by Wayne Friedman
YouTube is projected to be the top over-the-top video service provider this year -- and five years from now -- in terms of monthly … Read the whole story
by Joe Mandese
Yieldbot is boosting its marketing team with two senior hires from big digital media platforms: Elissa Reiling-Gray has been named vice president of brand … Read the whole story
by Laurie Sullivan
Data science tech company Civis Analytics began rolling out a media optimizer Tuesday. Company founders claim it will reinvent TV ad planning. The goal … Read the whole story
by Ben Frederick
Opera Mediaworks, a mobile ad platform for brands and subsidiary of Opera Software, announced that Moat Analytics, a product of SaaS analytics company Moat, … Read the whole story