by Joe Mandese
Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Have we finally arrived at the death of the fall TV season? It's genuinely hard to remember if there's ever been a worse lineup … Read the whole story
by Steve McClellan
The shift came without a formal review. MetLife CMO Esther Lee knows MEC well from her previous role at AT&T where MEC is media … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Three lawmakers say in a letter to the W3C that its proposed "do-not-track" definition doesn't go far enough to protect users' privacy. Read the whole story
by Gavin O'Malley
After what it's calling a successful trial run, Facebook is rolling out lead-generation-based mobile ads to all interested parties. From newsletters to price quotes, … Read the whole story
COMMENTARY
by Joel Melby, Op-Ed Contributor
TV media owners should be highly selective in the inventory they put up for bid and they should do so in a manner that … Read the whole story
by Wayne Friedman
Some 50% of adults under the age of 32 won't pay for a traditional pay TV subscription service in 10 years. But overall TV … Read the whole story
by Wayne Friedman
Three of Fox's new shows this season -- "Grandfather," "The Grinder" and "Scream Queens" running on Tuesday -- barely got over the 1.1 rating … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NFL and other sports leagues have always had an uneasy relationship with businesses promoting gambling and/or "gaming"-- in Las Vegas and other places. … Read the whole story
by Laurie Sullivan
A high percentage of publishers -- 80% -- say they cannot complete with Google or Facebook without better ad targeting technology, and 40% admit … Read the whole story
by Laurie Sullivan
Google on Wednesday introduced a way to make news articles load faster on mobile Web browsers. The Accelerated Mobile Pages project allows mobile Web … Read the whole story
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by Ben Frederick
Currently, only 27% of marketers are capable of measuring the user experience across channels and devices. However, 74% of marketers feel their organizations are … Read the whole story
by Ben Frederick
ZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendTV, has announced a new political advertising tool called Target Canvassing. The tool … Read the whole story
by Wendy Davis
Experian's recent data breach, which may have exposed the social security numbers of millions of T-Mobile customers, shows the need for a new data … Read the whole story
by Erik Sass
The BBC has entered into a video partnership deal with Yahoo, which will distribute syndicated video clips from BBC World News across Yahoo sites … Read the whole story
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by Sean Hargrave
Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of Web pages on … Read the whole story