by Erik Sass
As it looks to the future, The New York Times is focused firmly on mobile devices and social media, according to NYTCO CEO Mark … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Jay Leno still keeps tabs on the current crop of late-night stars -- except for Jimmy Kimmel, who has been so vocal over the … Read the whole story
by Laurie Sullivan
ZenithOptimedia, part of Publicis Groupe, has acquired performance-based marketing agency Frubis, Latin America, and will absorb the company into Performics Worldwide. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." But advocates say the company needs to make the program opt-in only. Read the whole story
by Wayne Friedman
With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing … Read the whole story
COMMENTARY
by Joe Mandese
If you're an old-timer like me, or a new-timer who knows something about digital media's past, then you've probably noticed an old timey phrase … Read the whole story
by Wayne Friedman
A majority of advertisers already use some form of advanced TV -- which includes addressable and interactive TV efforts -- in their marketing efforts, … Read the whole story
by Erik Sass
Gannett Co., the newspaper publisher that recently spun off from the broadcast TV company now known as Tegna, announced that it is buying Journal … Read the whole story
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by Ben Frederick
Many data and tech providers want to break into the digital ad space that bridges the gap between offline consumer habits and online presence. … Read the whole story
by Larissa Faw
Under this new campaign, Method and Essence are teaming with digital media shop Vox Media to launch "method home" starting October 19. The platform … Read the whole story
by Laurie Sullivan
HookLogic has been working on building out controls to drive up sales performance across the 80% of the top retailers it serves. On Thursday … Read the whole story
by Steve McClellan
New York-based Narrative is tasked with helping the retailer become more relevant to middle-income consumers, boosting foot traffic for the holiday season and providing … Read the whole story
by Karlene Lukovitz
"X-Men is one of the most popular and thrilling franchises in movie history, and we like to say that M&M'S are the official chocolate … Read the whole story
by Jess Nelson
Vidyard, a video and analytics marketing company, today announced the launch of its new personalized video solution for marketers. The product, Personalized Video, stems … Read the whole story
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by Steve McClellan
WPP as the most active acquirer of digital, marketing and media companies in the third quarter, according to an analysis by corporate finance advisory … Read the whole story