by Steve McClellan
The two incumbents were in a shootout review, but the agency opted to keep both with rejiggered assignments. The biggest change: Carat added North … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story
COMMENTARY
by Joe Mandese
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. The proposed rules allow publishers … Read the whole story
by Wayne Friedman
Two weeks into the TV season, NBC is continuing where it left off -- in first place among key viewers -- while virtually all … Read the whole story
COMMENTARY
by
"Why, McDonald's, why?" That line was part of Stephen Colbert's fist-shaking opener during a recent "Late Night" show. The host's lament referred to the … Read the whole story
by Wayne Friedman
Traditional TV ratings may be weak for many new broadcast network shows -- but many are scoring well when it comes to social media … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Facebook paid less than GBP100 a week tax last year. Little wonder the EU is fed up -- and starting to hit hard where … Read the whole story
by Aaron Baar
"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
I'm a non-smoking libertarian. That is, I prize autonomy and freedom of choice, but I also know I never would have kicked the habit … Read the whole story
by Ben Frederick
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate … Read the whole story
by Joe Mandese
Top ad tech market researcher and analyst Joanna O'Connell has joined demand-side player MediaMath as CMO. O'Connell joins from AdExchanger, where she was lead … Read the whole story
by Gavin O'Malley
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
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by Erik Sass
It's rare enough that a magazine will even acknowledge the existence of a title owned by a rival publisher, let alone actually collaborate with … Read the whole story
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by Erik Sass
InStyle magazine is getting into virtual reality via a partnership with Jaunt, a company that produces cinematic VR experiences. The new feature, called InStyle … Read the whole story
by Laurie Sullivan
Google, through its division in Germany, has made an investment acquiring a share of the German research Centre for Artificial Intelligence (DFKI), a nonprofit … Read the whole story
by Laurie Sullivan
Attracting viewers to a site is one thing, and keeping them is another. A trio of women who are serial entrepreneurs built an engagement … Read the whole story
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by Sean Hargrave
Apple has started removing some ad blockers from its App Store after they rocketed to the top of the download charts. Ad blocking on … Read the whole story
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by Sean Hargrave
The UK's leading brand-side marketers are trying to put together a coherent strategy to help tackle the thorny issue of ad blocking and are … Read the whole story