Citing "limited creation" of the kind of new mass marketing categories known to stimulate ad spending, as well as a "diminished role" for local … Read the whole story
The U.S. out-of-home ad industry's Traffic Audit Bureau this morning unveiled plans for a "major" overhaul of the industry's audience measurement system. The first … Read the whole story
Phillips declined to comment on the departure. He was a founding partner at San Diego-based Digitaria, one of the core shops around which Mirum … Read the whole story
Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many … Read the whole story
Facebook will stop tracking non-users in Belgium while it appeals a recent decision by privacy officials. The company also will block people who aren't … Read the whole story
Peer-to-peer messaging hit its peak about three or four years ago as over-the-top messenger services like Whatsapp and Skype began to eat into peer-to-peer … Read the whole story
"The Wall Street Journal" is launching a new annual magazine called "The Future of Everything." It will be released in addition to WSJ's Jan. … Read the whole story
The Media Trust has launched its Digital Threat Intelligence (DTI), a real-time threat intelligence feed of information on Web-based malware attacks. Read the whole story
Calling the agreement the first of its kind, A+E will use AOL's technology for both advertising and publishing purposes, optimizing monetization across A+E Networks' … Read the whole story
An eMarketer report showed research from Strata in which two-thirds of ad agency professionals said they wouldn't allocate programmatic ad dollars to local TV, … Read the whole story
"Overall, faster broadband won out over price by and large," Brett Sappington, Parks Associates' director of research, tells "Marketing Daily." "Consumers are continually looking … Read the whole story
If access to candidates' digital ad impressions are a factor in the 2016 Presidential Race, Hillary Clinton will have a decided advantage in getting … Read the whole story
Putting Twitter's Periscope and similar services on notice, Facebook is getting serious about live-video streaming. Those users that have access to the feature simply … Read the whole story
Omnichannel DSP Turn has laid off 57 of 400 employees as it refocuses on its strengths and dials down on SaaS services, a company … Read the whole story
Yahoo is testing a full-bleed auto-play version of a video ad in its search results pages -- a move that will grab viewers' attention, … Read the whole story
"It was always my dream to be Miss November," said no woman connected to this latest Pirelli calendar. Released earlier this week, it's already … Read the whole story
The IAB this week said ad blocking is costing the industry $781 million a year. But I think this is just as worrisome: Facebook-owned … Read the whole story
This is the formula for a collision. Ask any navigator. It's how you can tell if that blip on radar might be deadly - … Read the whole story