January 25, 2023
Wednesday, December 9, 2015
More than 30 marketers and ad agencies have signed a voluntary pledge to take "commercially reasonable steps" to reduce the risk of placing ads … Read the whole story
Following a week of speculation over the fate of the company and its core assets, the board of directors of Yahoo this morning said … Read the whole story
Aside from a few notable exceptions, the audiences for print magazines continued to decline in the second half of 2015. The declines in print … Read the whole story
Following in the footsteps of other media organizations, Turner Broadcasting is making a wide-ranging restructuring of its advertising unit. Three key senior ad sales … Read the whole story
Publicis Groupe CFO Jean-Michel Etienne spoke at the UBS Media Conference in New York on Tuesday, the day after P&G confirmed it was shifting … Read the whole story
Strata, a provider of media buying and selling software, today announced a partnership with Triton Digital, a tech provider for the audio industry. The … Read the whole story
Millennials made up the majority of the audience for the Year-End Ads Leaderboard. These ads weren't strictly made for digital -- Clash of Clans' … Read the whole story
Moving toward more "a la carte" TV channel service for TV consumers, Amazon's over-the-top subscription service will allow consumers to add up to 30 … Read the whole story
Millennials still watch a lot of traditional network and cable TV shows -- just increasingly not on traditional linear TV. Yet many viewers aren't … Read the whole story
To further endear itself to businesses, Facebook is trying to help them be more responsive to customer queries, manage expectations and encourage people to … Read the whole story
Over the past year, music streaming services have increased their market share immensely, but their fate is tied to mobile. "This coming year is … Read the whole story
Siding with Google, a federal appellate court has refused to revive a lawsuit by a locksmith owner who blamed the search company for a … Read the whole story
The holding company has struck a deal to acquire control of its Russian affiliates of McCann, Mullen Lowe and FCB from ADV, its long-time … Read the whole story
Integral Ad Science (IAS) has announced a new program showcasing media sellers who are easy to work with and facilitate accurate, trustworthy third-party measurement, … Read the whole story
A search tool created by Microsoft Bing aimed at helping people gain a better understanding of the presidential candidates and their ideologies couldn't come … Read the whole story
- COMMENTARY
The first time you see the University of Texas-Austin's AIM traffic management simulator in action, you can't believe it would work. It shows the … Read the whole story
- COMMENTARY
The warning signs are here: Digital media will shift and give some ground back to TV in 2016, according to a senior CBS executive. … Read the whole story
