January 25, 2023
Tuesday, January 19, 2016
A new study from the Association of National Advertisers and ad fraud tracker White Ops estimates that advertisers will lose $7.2 billion this year … Read the whole story
- COMMENTARY
We are 18 days into the new year. How are your New Year's resolutions going? I was in the gym this morning, and it … Read the whole story
"Who will become the next U.S. president" was not the most-searched question on google.com during the fourth televised Democratic debate. Search queries were not … Read the whole story
- COMMENTARY
Apple iAd has cut its sales staff, BuzzFeed reported last Wednesday. Catch up on the highs and lows of the tech giant's foray into … Read the whole story
As Madison Avenue begins rethinking the value of time-based advertising exposure, a new study suggests that nine seconds may be the optimum duration for … Read the whole story
- COMMENTARY
It's the end of an era, or something. 'Penthouse; magazine owner FriendFinder Network announced Friday that it will cease publishing the skin mag's print … Read the whole story
Against a big NFL divisional playoff game and mostly original airings of network shows, the Presidential Democratic debate on Sunday fared fairly well in … Read the whole story
A disapproval notice from Google to WordStream set the wheels in motion to make a slight change in the policy the company follows to … Read the whole story
Apple will shutter the iAd App Network as of June 30, 2016, the company wrote in a post on its developer's Web site late … Read the whole story
The General Data Protection Regulations -- the European Union's recently passed regulation for data sharing and protection -- are bad news for Facebook and … Read the whole story
Walmart is taking on a more unified effort to win with grocery-store customers, as shoppers increasingly find newer destinations for food shopping, including the … Read the whole story
Publicis Groupe is introducing the Publicis 90 competition to provide support for 90 aspiring companies focused on digital innovation. The initiative is one of … Read the whole story
WaPo will also be able to tailor the recommendations as they appear across desktop, tablet and mobile environments, including those for sponsored content. The … Read the whole story
Chris Christie's super PAC, America Leads, has engaged TubeMogul as its video advertising partner for the 2016 presidential campaign. The crux of the relationship … Read the whole story
Privately held OpenX has opened the kimono on its year-end 2015 financials, and those numbers paint a rosy picture: net revenue of $140 million, … Read the whole story
Some 3,021 global media deals were announced valued at $768.3 billion, up 46.6% in value compared to 2014 -- $ 524.1 billion and 2,988 … Read the whole story
The approach to charging a fee after the first year of use was apparently not effective for the app, which has nearly 1 billion … Read the whole story
