National TV advertising for fourth-quarter 2015 has been estimated to have grown 2%, per Pivotal Research Group, which attributes this to new ad categories … Read the whole story
Campbell Ewald must face a potential class-action lawsuit for allegedly sending unsolicited text messages as part of an ad campaign for the Navy, the … Read the whole story
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consumer purchasing data, analytics and insights, announcing the acquisition of Chicago-based retail data … Read the whole story
Currently, people around the world wouldn't care if 74% of brands disappeared. This startling statistic hasn't changed much in five years, according to Havas' … Read the whole story
With the 2016 presidential and Congressional contests in full swing, Time Inc. is rolling out a new political ad targeting service for campaign media … Read the whole story
The Internet digital media measurement arena in the U.S. and abroad has been wrestling with three key issues: viewability, bot fraud along with ad … Read the whole story
YouTube cracked the door a little wider Wednesday, making its Real-Time Ads tool available to an increasing number of brands. The ad unit will … Read the whole story
AOL plans to take a minority equity stake in Taboola that will allow the two companies to collaborate on challenges that publishers face daily. … Read the whole story
Indiewire.com will join PMC's lineup of entertainment brands, which includes 'Variety,' 'Deadline Hollywood,' TVLine.com and 'Hollywood Life.' One of their goals will be to … Read the whole story
Publicis Worldwide New York is promoting Carla Serrano to CEO to oversee its New York office. This move signals Publicis' current priority on redefining … Read the whole story
A new study from NPD Group reports that parents say 87% of kids 0-14 engage in some kind of traditional play each week, and … Read the whole story
"By and large, Americans are holding onto their budgeting mentality post-recession, with many sharing a penchant for 'beating the system' -- stretching their dollars … Read the whole story
"We've been expanding into other tech sectors for a long time now, but our research shows that the only thing we get credit for … Read the whole story
Some 59% of consumers said their opinion of a retailer would shift positively if they received offers that could be saved on their mobile … Read the whole story
Starbucks and Spotify teamed up to launch a Shazam-like experience within their brick-and-mortar stores. Those customers with the Starbucks mobile app will be able … Read the whole story