Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs -- a … Read the whole story
Nielsen Wednesday said its Digital Ad Ratings have been selected by Snapchat to be the audience measurement service for its 3V advertising units on … Read the whole story
Anyone who thought Facebook's mobile app was already ad-heavy, think again. The social giant on Thursday began a broad release of an interactive full-screen … Read the whole story
Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top … Read the whole story
Another big consumer magazine is closing up shop. Meredith Corp. announced that it is shuttering "More," its lifestyle title targeting affluent women, effective with … Read the whole story
Ad Block Plus reveals that a 30% cut will get you in. Media companies must be brave -- and ban the blockers and verify … Read the whole story
Why are America's young bosoms unhappy? Experts say Gen Y women don't feel supported, and there's a revolution brewing. "The entire fashion industry is … Read the whole story
Google is developing software that can determine where someone snapped a photo even if it lacks the GPS identifying data -- adding to a … Read the whole story
For the first time in nearly two decades, cable TV pay subscribers rose in a quarterly period -- outperforming the industry as a whole. … Read the whole story
The 88th annual Academy Awards takes place this Sunday in Hollywood, but data analytics firm Hitwise, a division of Connexity, thinks it has a … Read the whole story
While Reddit remains a relatively niche social content platform, used by a modest 7% of U.S. adults, Reddit users are highly engaged and turn … Read the whole story
Fast-growing TV station company Nexstar Broadcasting Group hit record financial results for its fourth-quarter reporting period -- partly due to TV station and digital … Read the whole story
Presidential campaigns and super PACs have been using a variety of strategies, resulting in significant differences in total impressions and average clear prices. In … Read the whole story
Online retailer Zappos took a cue from REI's move to close its physical stores on the Friday after Thanksgiving. The Amazon subsidiary will give … Read the whole story
Jon Giegengack, principal at Hub, tells "Marketing Daily," "It's big enough of an audience that big media companies can't afford not to be involved. … Read the whole story
Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. Read the whole story