CANNES, FRANCE -- Thursday's vote by UK voters to leave the European Union has important implications for the advertising industry and was the hot-button … Read the whole story
According to Zenith's new Advertising Expenditure Forecast, nearly $100 billion will be spent on mobile advertising around the world next year. It's estimated that … Read the whole story
U.S.-based media stocks have taken a big hit on the news of Britain's referendum decision to leave the European Union. Major media stocks lost … Read the whole story
Marketing and advertising is a surplus-generating powerhouse that needs a free trade agreement ASAP as Scotland suddenly seems a good alternative to London. Read the whole story
Estimates are that networks are getting anywhere from 8.5% to 12% to 13% price increases on the cost per thousand viewers. It hasn't been … Read the whole story
Advertising is shared obligation. It's not agencies vs. clients. Successful business relationships depend on mutual interests. Read the whole story
"We want to deliver fresh campaigns that are more relevant to today's consumer," said Unilever's Aline Santos, EVP global marketing, Unilever, at a Thursday … Read the whole story
Hillary Clinton will soon leverage President Barack Obama's expansive email network for her presidential campaign, according to party insiders and as first reported by … Read the whole story
Under Armour launched its first national campaign in December 1999 by spending $25,000 on a half-page ad in ESPN magazine. This push was a … Read the whole story
Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it … Read the whole story
As AT&T moves deeper into producing online video shows for mobile viewers, it's looking at taking the clips from its popular Hello Lab series … Read the whole story
A number of other cable networks in addition to ESPN also rang up 90% plus scores -- including TBS, CNN, History, Food Network, each … Read the whole story
Amazon Fashion's European division asks a handful of Internet style icons to talk about the ugly things people have said to them about their … Read the whole story
Forty-two percent of the top 500 Web sites in the world have not implemented DMARC, according to Swedish security analyst firm Detectify -- leaving … Read the whole story
Hearst this week announced that its trend detector offering, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst's … Read the whole story
AOL is launching a new face-tracking app Thursday at VidCon called Switch. Created by Kanvas, the photo-editing service for teens, Switch allows users to … Read the whole story
Making for a more laid-back experience, Instagram on Thursday debuted "Picked for You" channels featuring videos grouped by users' preferred topics and interests. Read the whole story
Television monitoring service TVEyes is a "low-level plagiarist" that "imposes a huge economic impact on those who investigate and report the news," according to … Read the whole story