The CW has been added to the list of networks that have completed strong upfront deal-making. Major entertainment cable networks are also close to … Read the whole story
As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web … Read the whole story
Technology is our new drug of choice, and we're hooked. We're fascinated by the trivial. We're dumping huge gobs of time down the drain … Read the whole story
At a time when consumers -- and the ad industry -- appear to be blurring platform lines and lumping all forms of TV consumption … Read the whole story
Not-for-profit assurance provider BPA Worldwide has announced that it was approved by the Trustworthy Accountability Group (TAG) as a validator for TAG's "Certified Against … Read the whole story
The push by a traditional publishing house into online media is not new, but the technology Gannett picks up with the $156 million dollar … Read the whole story
Chairman and Chief Creative Officer Nils Leonard, CEO Lucy Jameson and Managing Director Natalie Graeme have all resigned, the agency confirmed. It's believed they … Read the whole story
An increasing amount of digital video content now ends up on television, according to Jamie Byrne, director of YouTube Creators. Now, AT&T, Hasbro, and … Read the whole story
Marketers should declare their independence from holiday-themed email campaigns this week, as new data from Yes Lifecycle Marketing and Persado reveals that July 4th-themed … Read the whole story
Starbucks effectively uses Instagram by tying its product to every aspect of their customer's lives, Kara Burney, TrackMaven's director of content. tells "Marketing Daily." Read the whole story
The tech is designed to help accelerate enterprise mobile app development. The new iteration of MobileFirst Foundation allows developers to create apps and start … Read the whole story
Call it a symbol of trust or an emoji of honor. Google partners can now claim their expertise and display a Google Partner badge … Read the whole story
Turn has added Integral Ad Science's pre-bid video viewability targeting technology to its platform, enabling Turn customers to target video ads accurately based on … Read the whole story
Personalization increases click-through rates by an average of 250% -- and by as much as 500% -- according to an Epsilon report released Monday. Read the whole story
Google Chrome browser extensions from Facebook will let users save and share content on the social site when browsing or searching across the Web. Read the whole story
Why is it, when individual targeting is the goal, ad exchanges, DSPs and other advertising techs all seem to focus on audiences instead of … Read the whole story
Hate to break it to you -- but nobody picks up a mobile device to see your ads, so relevancy is nowhere near as … Read the whole story