by Joe Mandese
The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands' Magna … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Welcome to the second presidential debate, a town hall convened at Washington University in St. Louis, Mo. This is the second of three debates … Read the whole story
by Jess Nelson
SAN FRANCISCO -- Three weeks after announcing its new artificial intelligence service, Salesforce provided more details about Einstein at its annual Dreamforce conference here … Read the whole story
COMMENTARY
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Donald Trump appeared offended by the notion that anyone might think his appearance at a town hall in New Hampshire was in any way … Read the whole story
by Steve McClellan
The platform, dubbed Flare Studio, provides clients with access to a global talent pool of creatives, filmmakers, production companies and influencers that can create … Read the whole story
by Wayne Friedman
Broadcast network programming continues to see more time-shifted viewing -- in prime time and total day metrics -- than cable network programming. Cable TV … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Twice a year I teach a class on entrepreneurism, which has always struck me as something of an oxymoron. How do you learn to … Read the whole story
by Wayne Friedman
The NFL has seen some alarming major TV viewership declines in the first four weeks -- with games down 11% among viewers 18-49 versus … Read the whole story
by Sara Guaglione
Feuling will oversee and grow a team that will help B2B advertisers create marketing strategies and content for Bloomberg Media's properties and other outlets. Read the whole story
by Laurie Sullivan
Information about a Made By Google store surfaced on the Web, providing directions to a location in New York. Within the URL, the word … Read the whole story
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by Wayne Friedman
In the third quarter, TV station deals registered the lowest dollar volume since the first quarter of 2010. Through the first nine months of … Read the whole story
by Laurie Sullivan
Nearly half of individuals browsing the Web do so on more than one type of device -- and of those who search, nearly four … Read the whole story
by Gavin O'Malley
As part of its flagship app, around 100 million people presently use Facebook's events feature to share hundreds of millions of goings on, according … Read the whole story
by Larissa Faw
Industry veteran Mel Stern will head up the new unit as media communications director. Stern comes to Walrus from J3/Universal McCann where he developed … Read the whole story
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by Jess Nelson
Mobile optimization in email marketing is as important in Europe as in the U.S., a new study from Adobe reveals. The survey of more … Read the whole story
by Aaron Baar
"People are hungering for more, and it's not just going deeper into the screen," Sequence CEO JoJo Roy tells "Marketing Daily." "... people are … Read the whole story
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by Chase Martin
Business executives involved in the Internet of Things say they are interested in improving customer relationships, and some of them are already seeing results. … Read the whole story
by Sara Guaglione
'The Economist' is tapping into a new way to reach millennials in the U.S.: Snapchat Discover. 'The Economist' will publish a weekend edition on … Read the whole story