January 25, 2023
Thursday, December 1, 2016
The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts … Read the whole story
- COMMENTARY
Roslyn Layton, an outspoken critic of the FCC's new privacy rules as well as the net neutrality rules, will join President-elect Donald Trump's transition … Read the whole story
Ad executives overwhelmingly believe the ad industry is the rightful owner of data generated by digital ads served to consumers' browsers and devices vs. … Read the whole story
COMMENTARYAn airline may think it has an answer to jet lag. The catch: the traveler would have to swallow a 'digital pill.' British Airways … Read the whole story
Kellogg said it decided to stop allowing its ads to be on Breitbart after receiving complaints from customers who saw ads for Frosted Flakes … Read the whole story
- COMMENTARY
I was one of the founding members of The Council for Research Excellence (CRE), a group of 40 top industry researchers from major Nielsen … Read the whole story
With holiday shopping officially underway, the actual sales numbers for some virtual reality systems are lower than originally projected. In particular, Sony's PlayStation VR … Read the whole story
In a race to widen their respective developer networks, Amazon and Google have released separate self-service tools to help inventors create apps based on … Read the whole story
All cable TV news networks had a strong November viewing period -- results that were largely expected due to the strong interest in the … Read the whole story
AppNexus filed confidentially for its IPO, according to a report in "The Wall Street Journal." The "Journal" report said AppNexus is looking for a … Read the whole story
Souza, one of the agency's top innovators, is joining the U.S. team as a VP based in Detroit, where he will oversee the agency's … Read the whole story
Lotame, a data management platform, is expanding to TV with what it says is the first-to-market TV data management platform, which will connect first-party … Read the whole story
Consumers who browse, and search for discounts, deals and things to do typically prefer doing so on the mobile Web. In fact when doing … Read the whole story
A fifth of holiday sales on Cyber Monday were generated by an email marketing promotion, according to the latest data from Adobe Digital Insights. … Read the whole story
Since the beginning of the TV season, new TV/media competitors have increased their spending on traditional national TV networks, including Hulu, PlayStation Vue, and … Read the whole story
"Business Insider" co-founder Julie Hansen is leaving the company in 2017 to become CEO of a tech start-up. Hansen, currently chief operating officer and … Read the whole story
"While all of the trends Landor identified will shape brands in 2017, chatbots, minimalist package design, and kidulting will be among the most visible," … Read the whole story
A Rubicon Project study, conducted in connection with The Female Quotient Strategy (TFQ), showed that marketers, when doubling their programmatic investments, can increase sales … Read the whole story
