"Transparency" was voted the "word of the year" for 2016 by members of the Association of National Advertisers. The finding, which is the third … Read the whole story
Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke … Read the whole story
Coca-Cola credited him with driving the introduction of smaller cans (which enable higher profit margins) and reformulations to reduce added sugar across the brand … Read the whole story
"Jackie," a movie starring Natalie Portman, is a luminous, visual tone poem that covers our previously unknowable First Lady in the compressed week or … Read the whole story
Now that he is President-elect, Trump's overall earned media value is $752.6 million -- up over 32% from his October's $568.5 million. Read the whole story
Several weeks ago Omnicom and DDB unveiled their new agency, We Are Unlimited, which is dedicated to the U.S. McDonald's account, which Omnicom won … Read the whole story
National Amusements separated CBS and Viacom 11 years ago in an attempt to garner more stock market value for each. But the company decided … Read the whole story
Executives are twice as likely to get their news from email versus video, according to a newly released study by Quartz, an online technology … Read the whole story
The Weather Company, a unit of IBM, announced it's expanding off-property access to its proprietary automated ad targeting platform, Weatherfx. The move, which aims … Read the whole story
During his tenure as president of Nielsen Media Client Services, Dave Thomas was responsible for the marketing and media research giant's "Watch" operations. He … Read the whole story
One of the principles, established by a former president of the firm, Hideo Yoshida, encouraged staffers to "Never give up on your task. Do … Read the whole story
Google's artificial intelligence company, DeepMind, and the AI collaboration group of companies spearheaded in part by Elon Musk, OpenAI, in separate announcements earlier this … Read the whole story
Flashtalking, an ad server, announced positive results from its partnership with Tapad, the cross-device marketing company. The relationship incorporates Tapad's Device Graph with Encore … Read the whole story
"A spike in prices will affect SUV sales negatively but far less than previous gas spikes," Edmunds' Jessica Caldwell tells "Marketing Daily." Read the whole story
Under this partnership with Young Guru and his startup, Era of the Engineer, he will bring his resources and song-making skills to develop original … Read the whole story
Former Advertising Research Foundation President-CEO and long-time consumer marketer Gayle Fuguitt has joined Foursquare as chief of customer insights and innovation. Fuguitt, who joined … Read the whole story
An ad for Moose Toys' "Selfie Mic," which lets people create and share music videos via an app, depicts tweens using the toy in … Read the whole story
The Guardian will bring its journalistic prowess to Vice's brand, and Vice will provide its video production skills and access to a millennial audience. … Read the whole story
Another day, another mea culpa from Facebook regarding ad-metric inaccuracies, and what it considers to be "improvements." The latest update involves the social giant's … Read the whole story