Viacom was down 7% to $36.24 and CBS off 3% to $60.98.
CNBC reported that Shari Redstone, vice-chair of both companies and president of National Amusements, withdrew her support.
In a statement, National Amusements said: “Over the past few months, after careful assessment and meetings with the leadership of both companies, we have concluded that this is not the right time to merge the companies.”
“Based on our assessment of the strengths, progress, and future prospects of both companies, we are requesting the boards discontinue their discussions at this time and focus instead on their independent paths forward.”
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The statement singled out Viacom as one main issue for the potential re-merger of the companies.
“We know Viacom has tremendous assets that are currently undervalued, and we are confident that with this new strong management team, the value of these assets can be unleashed.
"At the same time, CBS continues to perform exceptionally well under Les Moonves [chairman/chief executive officer], and we have every reason to believe that momentum will continue on a standalone basis.”