Marketing budgets increased in 2016 for the third consecutive year, per Gartner's 2016-2017 CMO Spend Survey -- climbing 1% to 12% of company revenue, … Read the whole story
The stuff is out there. It's free. Why subscribe? Well, there are several reasons, and isn't it high time for publishers to get busy … Read the whole story
More than ever, consumers equated "clean" and fresh ingredients with healthfulness. That, in turn, served to accelerate strategic, portfolio and marketing revolutions. Read the whole story
Sadly, 2016 has ended with a tsunami of unexpected celebrity deaths, each shocking and hard to process in its own way. Read the whole story
Hating on brands is something Americans love to do, which is one of the main reasons Walmart rises to the top each time we … Read the whole story
Having been, once upon a time, a general assignment reporter covering the streets of New York City, I know how mayhem sells newspapers. It … Read the whole story
With 2016 in the rear-view window, it's time to take a look at stories in the automotive, financial services, travel and pets categories that … Read the whole story
Why I'm ditching Amazon and you should too. Read the whole story
Big brands such as Verizon, AT&T and Unilever helped prove once again that having a well-known name helps garner attention. Verizon notched two top … Read the whole story
IHS expects global advertising revenue will grow to 11% to $590 billion in 2017 -- with strong gains coming from the Middle East, Africa, … Read the whole story
First, let's dispense with some elephants in the room of this year's Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While … Read the whole story
Forbes.com raked in 44.4 million unique visitors on mobile in November. Including desktop and tablet traffic, the Forbes comScore total in the U.S. last … Read the whole story
Publicis New York is using its talents to raise awareness for Syrian refugees through a passion project with Doctors of the World, a human-rights … Read the whole story
Once its system is implemented, Facebook will work in partnership with top labels to flesh out a licensing deal so that users can still … Read the whole story