Total national C3 commercial impressions fell 5.8% in January among adult 18-49 viewers, but climbed 1.7% in prime time, says Pivotal Research Group. Read the whole story
A new study conducted by Neuro-Insight found that the value of high-quality editorial is 16% more personally relevant and engaging than social news feeds. Read the whole story
It's been a helluva ride over the last few months for Rubicon Project as the ad-tech firm explores "strategic options" including a sale. Now, … Read the whole story
Fully self-driving vehicles won't be populating public roads in the near future. That was the general takeaway from a panel discussion at the recent … Read the whole story
The company is also working on gaining MRC accreditation for video impressions and viewable statistics, as well as General Invalid Traffic, which includes bot … Read the whole story
The goal is to welcome more than 50,000 visitors including 5,000 startups during the three-day event held June 15, 16, and 17 in Paris, … Read the whole story
Agency veteran Harris has been appointed to the new role of global chief strategy officer, technology for the Dentsu Aegis B2B agency and will … Read the whole story
For Walmart's U.S. division, sales increased 2.8% to $83.7 billion. Company executives say that food sales continue to be healthy in the United States. Read the whole story
Kollman was most recently global head of insights at SABMiller. At Kantar, Kollman will work internally and with the company's global clients on a … Read the whole story
Stanley Federman, founder and CEO of Telmar, a pioneering provider of media planning and buying software for advertisers, agencies and the media, died Feb. … Read the whole story
Sinclair revenues climbed a massive 30% to $797.7 million -- with $113.2 million coming from political advertising. Political revenue in the same quarter the … Read the whole story
I still see -- in a number of MediaPost articles and in other places -- a lot of talk about "brand love." So let's … Read the whole story
As Co/Lab, the team will focus on "building" rather than "fixing" Conde Nast's digital strategy, says chief digital officer Fred Santarpia, and will be … Read the whole story
Donald Trump has decided to take the phrase "fake news" and apply it to situations where it was never meant to be applied. Read the whole story
The Times' sponsor-a-subscription program launched February 9, giving students in underfunded U.S. public schools and districts free digital access to the Times' content. The … Read the whole story
"This proposal would enable border officials to invade people's privacy by examining years of private emails, texts, and messages," critics stated today. Read the whole story
Cross-screen video ad platform Innovid said the Media Rating Council (MRC) extended its accreditation for desktop and mobile digital video and display-served ad impressions, … Read the whole story
In a recent survey, MarketingSherpa found that 35% of unsatisfied consumers felt the company put its business goals above customers' needs, while satisfied customers … Read the whole story
Dish added 28,000 subscribers, a positive gain from losing 12,000 in the fourth quarter of 2015. Dish Network, as of the fourth quarter, now … Read the whole story
The downward trend in mobile engagement in Q4 2016 is a first since the firm began tracking mobile click-to-open rates, says Yes Lifecycle Marketing. … Read the whole story
Programmatic marketing provider Rocket Fuel Inc. generated 97% year-over-year revenue growth from its platform solutions business. The firm announced earnings for Q4 and fiscal … Read the whole story
Size does matter-as in the size of digital display ads when it comes to the CPM values, according to the findings of a whitepaper … Read the whole story