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by Wayne Friedman
U.S. advertising will grow at a rate of 2.5% -- up from its earlier 2.0% estimate, partly due to stronger end-of-the-year 2016 results. Non-TV … Read the whole story
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by Wayne Friedman
NBCUniversal's investment builds on its many existing marketing deals with the social media entity. The company's Snapchat platform is producing a short-form digital series … Read the whole story
by Gavin O'Malley
Snap Inc.'s stock opened at $24 per share on Thursday. Showing strong investor interest, that's 41% higher than the $17 share price the company … Read the whole story
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by Wayne Friedman
Millennial media consumers have no problem with advertising, especially if the content is free. But looking deeper, they are paying less attention to the … Read the whole story
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by Steve McClellan
Given what the company termed "continued tepid economic growth and recent weaker comparative net new business trends," it is currently targeting a conservative 2% … Read the whole story
by Sarah Mahoney
Like many of its competitors, the retailer chalks up the disappointment partly to a fiercely promotional environment as mall-based stores fight for their lives. Read the whole story
by Chase Martin
Connected and autonomous vehicles may be getting a boost by multiple product launches this week, and one agency executive says new marketing and advertising … Read the whole story
by Karlene Lukovitz
Top consumer beats saved on the site will be featured in upcoming M&M's commercials or the brand's social media channels. Read the whole story
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by Sara Guaglione
Emmis Communications Corporation has sold "Los Angeles" magazine to Hour Media Group LLC, as well as 'Atlantic', 'Cincinnati' and 'Orange Coast' magazines.The company will … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Overall magazine newsstand sales in the U.S. and Canada fell 12.3% to 373.2 million single copies in 2016, bringing in $2.1 billion of sales … Read the whole story
by Larissa Faw
The United Nations (UN) is exporting its regional Uruguay campaign developed by Amen Citizen Communications in order to raise awareness about the daily violence … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
When I grow up, I want to be Marc Pritchard. He stands up at the annual Interactive Advertising Bureau conference in January and says … Read the whole story
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by Tobi Elkin
Snap Inc. is now a public company, with a market cap of some $33 billion -- but it will face steep challenges, including expanding … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
Narrative.io is a tiny, not-exactly-stealth start-up that could play a possibly large role in the future of AI by arranging access to the data … Read the whole story
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by Jess Nelson
Email is a key B2B marketing tool because it pivotally reaches prospects in the middle of the sales cycle, according to a recently released … Read the whole story
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by Laurie Sullivan
The average person is exposed to 577 marketing messages daily, so Knotch created a free Google-like search engine that allows marketers to search for … Read the whole story