Google plans to change the options it gives advertisers for excluding categories of sites for the Display Network in AdWords. Several site categories are … Read the whole story
Discovery, Disney and Netflix saw their stocks take a hit in early Wednesday trading. The major concerns are new streaming services and consolidation. Read the whole story
Following months of speculation, Facebook has officially introduced "Watch," its much-anticipated push into TV-like content. The move comes a year after Facebook introduced a … Read the whole story
A Disney-branded subscription streaming movie service starting in 2019 will impact the media and entertainment company's long-term distribution movie deals with Netflix. This is … Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
- COMMENTARY
Nature's Way, the vitamin and supplement company, has selected Publicis Groupe's Spark Foundry for U.S. media duties after a review, the agency confirmed Wednesday. Read the whole story
The Association of National Advertisers' report on commercial production practices adds to an already heaping pile of issues in the ongoing debate about how … Read the whole story
As partners, the pair will combine Influential's IBM Watson AI technology with The Story Lab's suite of proprietary strategy tools to inform content creation … Read the whole story
