by Joe Mandese
Recognizing that the biddable media marketplace dynamics are evolving and that lines between so-called "first-" and "second-price" auction models are blurring, OpenX is introducing … Read the whole story
by Joe Mandese
The OpenX team found a new "shadowy," "first-price auction" marketplace emerging that may violate industry standards that have been the foundation of programmatic trading … Read the whole story
by Joe Mandese
Russian disinformation operatives placed about 3,000 paid ads on Facebook over the past two years, according to findings of an investigation released Wednesday afternoon … Read the whole story
by Joe Mandese
Barometric, which calls itself a provider of "cross-environment" tracking and attribution data, has been accredited by the Media Rating Council for its measurement of … Read the whole story
-
by Wayne Friedman
MoffettNathanson Research expects a 5% gain for NBC's "Sunday Night Football" to 21.3 million viewers and an 11% increase for ESPN's "Monday Night Football" … Read the whole story
-
by Larissa Faw
MATTER, the San Francisco-based design firm, will become part of Fjord, Accenture's design and innovation consultancy. Read the whole story
by Joe Mandese
RhythmOne, a publicly traded ad technology company based in London and San Francisco, Monday announced an agreement to acquire YuMe in a deal valued … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
What does Facebook know that the U.S. Census Bureau doesn't? I ask because the social giant is claiming that its Ads Manager can potentially … Read the whole story
by Wayne Friedman
Peter Rice, chairman/CEO of Fox Networks Group, has been promoted. He adds the title of president of 21st Century Fox, which includes the Fox … Read the whole story
by Fern Siegel
The Justice Network, which focuses on crime and investigation, will air in key Univision markets. The reach will cover 25% of the United States, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new outdoor billboard campaign in major markets -- including Los Angeles and New York -- offers a simple message on a white background: … Read the whole story
-
by Gavin O'Malley
Roku is launching its own channel for streaming subscribers, which will offer hundreds of movies and some TV shows for free, TechCrunch reports. “The … Read the whole story