by Laurie Sullivan
In an exclusive partnership, Mindshare and Zilliqa will test whether the blockchain protocol can be used to address challenges in the advertising industry such … Read the whole story
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by Melynda Fuller
BuzzFeed CEO and founder Jonah Peretti stated the company is reconfiguring the business side of the U.S. arm, including sales, creative, client services, ad … Read the whole story
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by Laurie Sullivan
New ad dollars will shift the focus of advertising toward mobile -- mostly for video and social -- while programmatic will become the new … Read the whole story
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by Alex Weprin
As the number of subscribers to traditional pay TV bundles continues to decline, many TV execs tout so-called "skinny bundles" of content as a … Read the whole story
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by Wendy Davis
AT&T says its proposed $85 billion merger with Time Warner will enable the company to better compete against cable companies and "insurgent tech giants." Read the whole story
by Larissa Faw
The firms' new report analyzes the digital "maturity" of 500 global organizations as it relates to 32 specific innovations to provide guidance to leaders … Read the whole story
by Alex Weprin
Snapchat Vice President of Content Nick Bell says the company plans to focus on a "curated pool of content from premium publishers," and is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big company names like AT&T may raise fears in some. But this may be related to the past, when it was a more pure-play … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Lauer's sudden departure is a shock because it goes against the image that he and NBC took decades to establish and maintain. Read the whole story
by Wayne Friedman
In the new position, Tolosa will oversee "Viacom's transformation agenda" and develop and execute strategic priorities "set out as part of the company's fourth … Read the whole story
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by Richard Whitman, Columnist
Well, two more media luminaries bit the dust today, professionally speaking, after sex harassment accusations. Why haven't more victims in the ad industry come … Read the whole story
COMMENTARY
by Tim Sims, Op-Ed Contributor
We're in the thick of it, people: Coolers are filled, grills are hot, Sundays are reserved for all things football ... but NFL ratings … Read the whole story