Nielsen says its tool allows media owners and marketers to more accurately forecast inventory for a precise target across all nationally measured television networks. Read the whole story
Preliminary results for ABC's "90th Academy Awards" indicate a massive 20% decline in viewership from a year ago. The early reading of this year's … Read the whole story
LiveRamp on Monday officially announced the extension of its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying and measurement. Read the whole story
It's been a quarter century since cable TV pioneer John Malone coined the concept of a "500-channel universe," but new data suggests 2018 could … Read the whole story
The deal is significant because it marks a major push to bring together OTT and connected TV advertising -- growing fast, but still new … Read the whole story
NewsGuard analysts will look at 7,500 news sites and assign green, yellow and red "reliability ratings." The ratings will make it more clear to … Read the whole story
Many in the ad world think of "Madison Avenue" -- as defined by the big agency holding companies -- as representing a critical mass … Read the whole story
TV networks have to begin checking their buy/sell strategies -- and be careful not to lose too many executives to social media. Read the whole story
In North America, holding company growth (if you can call it that) was 0.1% in 2017. That's zero point one percent. Read the whole story
The agencies will shepherd the account via a dedicated unit called Marriott One Media, which will work with the client's internal media teams around … Read the whole story
ESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highest average monthly audience in 2017, across print and digital, web, mobile web and … Read the whole story
"D & G have consistently produced highly creative and very effective work across channels for years," says Ian Beavis, chief strategy officer at AMCI … Read the whole story
The Oscar for Most Classy goes to Eva Marie Saint, who outshone everyone else at the Academy Awards Sunday night. Read the whole story
A recent MediaPost event - Media Forecast 2018 + 2023 - gathered some of the best industry minds together to share their thoughts about … Read the whole story
A Pew Research Center survey found that 73% of respondents across all age groups use YouTube, compared to 68% for Facebook. Instagram, Pinterest and … Read the whole story
Findings in a my6sense study suggest in-feed ads showed two times higher click-through and engagement rates than recommendation widgets, and up to 10 times … Read the whole story
Pitaro will have the title of president at ESPN, as well as co-chair of Disney Media Networks. He had been chairman of Disney Consumer … Read the whole story
The U.S. expansion is being activated via a joint venture with Holt Media. The venture's first office has opened in New York. Read the whole story